Here’s how a CRM system can help your business today.

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A customer relationship management (CRM) solution helps you find new customers, win their business, and keep them happy by organizing customer and prospect information in a way that helps you build stronger relationships with them and grow your business faster.

1. CONNECT YOUR BUSINESS SILOS. 

Fifty-six percent of business leaders admit that organizational silos negatively impact the quality of their customers’ and prospects’ experiences. Information silos are a huge problem, but a shared platform and process for managing customer relationships across functions can really help. In fact, 80% of business leaders from the same study say they are increasingly using their company’s CRM as a single source of truth about their customers across departments.

2. IDENTIFY AND CATEGORIZE LEADS. 

A CRM system can help you identify and add new leads easily and quickly, and categorize them accurately. By focusing on the right leads, sales can prioritize the opportunities that will close deals, and marketing can identify leads that need more nurturing and prime them to become quality leads.

With complete, accurate, centrally held information about clients and prospects, sales and marketing can focus their attention and energy on the right clients.

3. INCREASE CUSTOMER LIFETIME VALUE. 

By understanding your customers better, cross-selling and upselling opportunities become clear — giving you the chance to win new business from existing customers. This helps you to grow lasting, more profitable relationships with your customers.

With better visibility, you’ll also be able to keep your customers happy with better service. Happy customers are likely to become repeat customers, and repeat customers spend more — up to 33% more according to some studies.

4. OFFER BETTER CUSTOMER SUPPORT. 

Today’s customers expect fast, personalized support, at any time of day or night. A CRM system can help you provide the high-quality service that customers are looking for. Your agents can quickly see what products customers have ordered, and they can get a record of every interaction so they can give customers the answers they need, fast.

5. IMPROVE PRODUCTS AND SERVICES. 

A good CRM system will gather information from a large variety of sources across your business and beyond. In this way, it can serve as a customer-listening engine, giving you unprecedented insights into how your customers feel and what they are saying about your organization — so you can improve what you offer, spot problems early, and identify gaps.

6. BE READY FOR WHATEVER’S NEXT. 

In a work-from-anywhere world, it’s never been more important for your teams to be connected on a shared platform that allows them to collaborate and work from anywhere. And external forces aside, customer expectations will continue to push your business to evolve over time, and a flexible, scalable, cloud-based CRM can help you remain agile and grow your business no matter the circumstance.

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Author

Jubril Damilare Somade

Tech | Childhood Educator | Entrepreneur

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