How Internet Improves Business Productivity


The Internet has significantly improved business productivity and teams’ efficiency. It provides organizations with solutions that streamline communication and collaboration within and outside the companies. You can use various tools that enhance productivity, process automation, and business communications.

1. Access to Information

The ability to access information quickly and easily is a major benefit for businesses. The internet has just about every fact and piece of information immediately available that a business could need. Are you forming an LLC, a corporation or a new business? Do a general search and you will find whatever information, paperwork and services you need. You will even find services that will file the paperwork on your behalf. You can access extensive legal libraries via internet-based services, which enables you to research competitors, locate contact information about potential business partners and gain access to critical information, in a matter of mere seconds.

2. Internal Communication

The internet improves internal communications through email, connected calendars and chat services specifically designed to improve business communications. Programs such as Slack, Asana and Basecamp connect employees, help organize tasks and deliver instant messages efficiently. The ability to communicate quickly and to collaborate on documents and projects under a single program renders the internet extremely valuable. This ability creates efficiencies and quickly drives business forward.

3. Marketing and AudienceEffects

One of the biggest advantages created by the internet is the ability to access and market to large audiences. Content marketing is essentially free, and businesses can create content that their audience desires, as a means of driving qualified traffic to the business. Search traffic is a powerful method of introducing a business to an audience. If a business does not want to spend the manual hours chasing down organic search traffic, they can purchase top locations in the search results, and essentially buy segments of that specific audience.

4. Business Automation

Automation is a major internet driven trend in the business world. The ability to automate tasks that traditionally required a workforce ultimately saves businesses money and makes their operations simpler and more efficient. Everything from basic accounting practices to customer service has some automation abilities depending on the business model and requirements.


The invention and popularization of the internet has introduced a massive wave of changes to business, and in the way the world does business. In fact, the internet made the global marketplace more accessible via immediate connections and lines of communication.

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Jubril Damilare Somade

Tech | Childhood Educator | Entrepreneur

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