Proper lead generation and understanding how to track website leads are two of the best ways to grow your existing customer base.
1. Your Website Doesn’t Have Landing Pages
Landing pages are fantastic ways to improve your online footprint and increase SEO performance. In fact, according to HubSpot, companies that have over 30 landing pages get seven times more leads than those with only one to give.
Landing pages are also great ways to tap into new markets or geographical locations. So make them a significant part of your strategic plan and aim to add as many as possible.
2. Your Website Lacks a Call to Action
One of the best ways that you can get people engaged with your website is by telling them what they should do. If your website doesn’t have any calls to action or directives, it’s simply not going to get you the results that you want. Utilizing buttons and forms can help guide your viewers to take action on your site.
3. Your Website Doesn’t Have a Value Proposition
A value proposition lets your customers know what they can expect from their investment in your company, and it’s one of the critical factors of proper lead generation marketing. Don’t just talk about yourself on your website. Make a point to address your customers and let them know what benefits are in store if they invest.
Testimonials are also a nice touch because they are outside sources confirming what you’re saying. Include them prominently right on your homepage.
4. Your Website Is Outdated or Unresponsive
Outdated or unresponsive websites seriously impact your business’s SEO and could even make your online presence obsolete in extreme cases. So often, B2B companies let their web presence lapse, a bad mistake regarding B2B lead generation.
Regardless of who your end customer is, they still expect a smooth user experience. Ensure that people can view your website easily on a mobile device, that it’s intuitive and easy to use, and that you’re using contact formsintelligently to capture leads from website viewers.
5. Your Website Isn’t Getting Enough Visits
Sometimes it’s just simple; your website isn’t getting enough hits. There are several reasons this could be happening, such as problems with your SEO strategy, a bad social media strategy, or if your website is not responsive, Google could penalize you for it.
