The internet is scattered with biased, misleading, and altogether incorrect information and that is why it is important to follow the above criteria. The importance of using reliable sources truly boils down to effective communication. If your knowledge is based on unreliable information you will not be a trustworthy asset to your company.

Credible communication is key in business success and that is why you should not just grab any information off the internet. Using unreliable sources results in negative consequences. Credibility is especially important to business professionals because using unreliable data can cause internal and external stakeholders to question your decisions and rely solely on their own opinions rather than factual data.

Hence, using credible sources for information will increase your reputation and trustworthiness. An article by the Ivey Business Journal supports this idea by expressing that trust is a key factor in building loyalty, increasing credibility, and supporting effective communication.

So remember, it is important to develop your skills in identifying reliable resources because it will ultimately help you become an effective communicator and trustworthy leader.