The logo is one thing people notice first about a business and a brand. They say a picture is worth a thousand words, and when it comes to branding, they are right.
One thing large and successful businesses have in common is that they have logos. Even if it is as simple as the company name in a set font and color scheme. Having your own logo with influence the way your customers and suppliers treat you.
Getting your brand out there is another way of ensuring an impression of reliability and longevity. Your logo placed on other products and merchandise can boost brand trustworthiness. You can use promotional products with your logo to bring in business at a low cost. A bag or a pen with your logo on is great marketing and advertisement. With each use, your logo will be on display, reminding people of your business.
As your business expands, your logo is going to become more widely recognizable. More people are going to know who you are and what you’re about. This is going to create the perceptions that you’re accessible and trustworthy as a business. Think of brands you know. Take Nike for example, when you’re looking for sportswear and you see that tick, you’re more likely to choose that item. That is because you know the logo and associate it with a brand you can trust.